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Tru-Signal leverages offline data and predictive scoring to help brands, agencies, and platforms more accurately and efficiently target people across digital channels and devices at scale.
Tru-Signal's predictive scoring engine combines a brand’s first-party data with powerful offline data to calculate a score for 220 million U.S. adults that helps marketers determine who to target and who to avoid. These custom, people-based audiences, are targetable across television, radio, mobile, social, native, and desktop.