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AgilOne’s New Integrations Give Marketers a Single Customer View That Bridges the Adtech and Martech Data Gap

AgilOne’s enterprise Customer Data Platform integrates with advertising technology solutions to enable more accurate, cost-effective, and relevant display advertising

SUNNYVALE, Calif. and LOS ANGELES, Sept. 26, 2017 (GLOBE NEWSWIRE) -- At Shop.org, AgilOne, the leading Customer Data Platform for enterprise B2C brands, is announcing new integrations with advertising technology platforms such as Criteo, Oracle BlueKai, and LiveRamp, an Acxiom Company.

Leveraging real-time data connectors and APIs, AgilOne’s integrations with adtech platforms give marketers the ability to infuse advertising platforms with customer-level first party data, increasing the relevance of advertising and improving marketers’ return on ad spend. For example, through leveraging AgilOne’s customer data, one adtech partner saw 30 percent increase in efficacy through a combination of decreased placement costs and increased conversions.

Today’s marketers are eager to use rich, transactional CRM and first-party behavior data to segment advertising audiences. As the pioneer Customer Data Platform built from the ground up to meet the needs of enterprise use cases, AgilOne syndicates its single-customer view including profiles, segments and machine learning models across the adtech ecosystem. Marketers can conduct more effective ad suppression and more refined personalization while reflecting the complete omni-channel journey of customers and prospects.

The following integrations are live in AgilOne’s enterprise client ecosystems:

  • Criteo
  • Oracle BlueKai
  • Facebook
  • Google Customer Match
  • LiveRamp, an Acxiom Company

“As demonstrated by our recently launched Commerce Marketing Ecosystem, we believe that best in class performance is driven by collaboration and integrated marketing technology,” said Len Ostroff, VP, Global Business Partnerships at Criteo. “Criteo’s integration with AgilOne, is another example of our work to better understand shoppers, which translates into lower cost of advertising and greater return on ad spend for marketers.”

AgilOne is the only Customer Data Platform built specifically for the needs of large omni-channel marketing brands, enabling use cases that span martech and adtech ecosystems. Using state-of-the-art technologies including Hadoop, Kafka, Parquet, Impala, Spark, Elastic Search, etc. AgilOne supports enterprise volumes of streaming inputs, machine learning, real-time queries, ad hoc analysis – all on distributed processors that allow for fast scaling to meet peak demands.

“As broad targeting in adtech is no longer effective, adtech vendors are starting to leverage first party CRM data supplied by Customer Data Platforms to increase the efficacy and relevancy of advertising,” said Omer Artun, Founder and CEO of AgilOne. “New integrations we added to AgilOne platform enable adtech platforms to utilize customer journeys, transactions and machine learning algorithms such as next best offer, likelihood to buy and persona clusters to be leveraged for targeting. We expect that enterprise Customer Data Platforms will continue to be the glue that brings these different data sets together.”

AgilOne is a customer data platform for enterprise B2C companies. AgilOne's vision is to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. Through a single view of customers across all channels, predictive models to understand customer behavior, and real-time APIs to orchestrate personalized experiences across all touchpoints, AgilOne creates authentic omni-channel customer relationships that maximize lifetime value. The AgilOne Customer Data Platform supports more than 150 brands worldwide.

To learn more about AgilOne’s integration with ad tech providers and Criteo’s commerce marketing ecosystem, visit AgilOne at National Retail Federation’s Shop.org at booth #1541 in Los Angeles.

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