Tealium Secures Strategic Investment from Citi Ventures
Tealium, the leader in real-time customer data solutions and enterprise tag management, today announced it has secured funding from Citi Ventures, completing its Series E fundraising round.
The investment will be used to drive continued innovation, expand marketing intelligence capabilities, and accelerate product integrations with mobile, IoT, and offline sources, in addition to growing the company’s overall global footprint.
Jeff Lunsford, CEO of Tealium, said: “We are excited to be working with Citi Ventures. Its focus on innovation in big data and disruptive technologies that can power better customer experiences – such as IoT and mobile tech – is incredibly valuable for the long-term growth of our business. This investment is a vote of confidence in Tealium’s approach to driving innovation in marketing and creating tools that keep our clients competitive.”
Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading Universal Data Hub, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.
“Tealium empowers brands to take a giant leap forward in developing stronger and more meaningful digital relationships with their customers,” said Gaurav Tewari, Managing Director of Venture Investing at Citi Ventures. “With the goal of identifying solutions that can improve financial services, we invest in innovative and disruptive technologies, and we’re particularly excited by Tealium’s unique abilities to generate deeper customer insights. By ensuring that customers receive personalized, consistent, and context-aware experiences in an omnichannel world, Tealium heightens the effectiveness of every customer interaction.”
The investment from Citi Ventures marks the start of another successful year for Tealium, which saw annual revenue increase by approximately 60% in 2016, the addition of over 170 new customers, and a dollar renewal rate of 123%, including all upsells.
Tealium also recently launched an Executive Briefing Center at its San Diego headquarters, designed to increase customer success and value, while helping clients map out effective marketing and business intelligence strategies.