Carecloud Welcomes Greg Shorten As Chief Revenue Officer
CareCloud, the platform for high-performing medical groups, today announced that Greg Shorten, formerly with Allscripts and Validic, has been named chief revenue officer (CRO) to maximize new opportunities within a rapidly growing market for cloud-based health technology.
As CRO, Shorten will continue the expansion of CareCloud’s technology platform, which provides cloud-based software and services for the ambulatory healthcare market. The company’s award-winning platform integrates and simplifies highly complex clinical, financial, and administrative management data and workflows to enable practices to focus on delivering quality care and an excellent consumer experience to their patients.
Mr. Shorten brings to CareCloud over 25 years of experience in sales management, team building, and partner development. He spent more than 15 years at Allscripts, where he most recently held the role of senior vice president of sales for the company’s professional division. In this role, he led a top-performing team of more than 90 sales executives, managers, and vice presidents focused on selling clinical, revenue cycle, and patient engagement solutions to physician practices. He most recently worked at Validic as senior vice president of sales, where he led a team focused on selling a digital health platform enabling healthcare companies to connect wearable and home medical devices.
“We know that medical groups that take a sophisticated approach to technology are able to scale and grow faster, with less disruption, than those taking a more piecemeal approach with legacy, on-premise systems,” said Ken Comée, CEO of CareCloud. “Greg’s deep experience with health information technology aligns well with the consultative approach we take to help our customers leverage the power and flexibility of cloud technology as they transition to value-based care delivery and reimbursement models.”
“CareCloud is the innovation leader in the health tech space today, and I’m excited to help medical groups find new ways to use technology to achieve exceptional results,” said Shorten. “I hope to build on CareCloud’s progress of 2016 and look forward to additional growth and success for the company and our clients.”
Shorten’s appointment was driven in part by an acceleration in the adoption of CareCloud’s technology among independent medical groups, particularly specialty groups on a high-growth trajectory. Among customers recently selecting CareCloud are Advanced Urology Institute and Southeastern Orthopaedic Surgeons, both of which are building innovative technology and service platforms to scale their operations and to demonstrate their value to payers, patients, and potential clinical partners.
To meet the needs of these high-growth medical groups, CareCloud is continuing to execute an aggressive product development strategy initiated in 2016. Shorten’s team will promote the recent introduction of product enhancements to manage telemedicine and population health and will help introduce a broadened portfolio of products supporting value-based care and the patient experience scheduled for launch in the second quarter of 2017 through the end of the year.