Acquia Named a Leader in Gartner’s 2017 Magic Quadrant for Web Content Management
Acquia, the digital experience company, today announced it has been placed by Gartner, Inc in the leaders quadrant of the 2017 Magic Quadrant for Web Content Management based on its ability to execute and completeness of vision.
“WCM is breaking out of its marketing confines. The pursuit of superior customer experience has forced organizations to broaden the scope beyond customer acquisition to all phases of the customer life cycle, and beyond the traditional destination website, to the growing multitude of digital channels,” according to Gartner.
Gartner continues, “Both IT and lines of business are finding ways of combining WCM with adjacent technologies to democratize insights from analytics and to render transparency into progress toward the strategic goals laid out at its inception. Intelligent delivery, rich analytics and visualizations, cross-channel continuity and advanced personalization are just some of the strongest contributors to these increased aspirations.”
“We believe Acquia’s recognition as a Leader in the Gartner Magic Quadrant affirms the reasons why thousands of enterprise organizations trust Acquia as they embark on digital transformation,” said Dries Buytaert, CTO and co-founder of Acquia. “Across every industry, Acquia helps organizations engage, inform and shape the world through digital. We provide a universal platform to accelerate digital initiatives and power engagement at every touchpoint.”
The Acquia Platform offers a secure platform-as-a-service cloud environment to support digital experience development and delivery. It includes advanced digital factory capabilities for multi-site management, powerful continuous integration and delivery tools, and software-as-a-service applications including Acquia Lift for personalization as well as solutions for analytics, content syndication, and more. With Acquia, organizations like MillerCoors, Motorola, Nasdaq and Virgin Sport are creating engaging, targeted experiences that guide the customer journey. They deliver critical capabilities faster and create innovative experiences through the Acquia Platform. Visit acquia.com/customers to see other examples of how organizations are engaging their audiences with the Acquia Platform.
“Leaders should drive market transformation,” Gartner states in the report. “Leaders have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clear vision and a thorough appreciation of the broader context of digital business. They have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technologies or vertical markets. Leaders are aware of the ecosystem in which their offerings need to fit. Leaders can:
- Demonstrate enterprise deployments
- Offer integration with other business applications and content repositories
- Support multiple vertical as well as horizontal contexts."
A complimentary copy of the Gartner, Inc. 2017 “Magic Quadrant for Web Content Management” research report is available for download from the Acquia website.